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MarTech Audit

Free marketing tech stack audit tool. Compare marketing tools, score your stack, and find the best martech solutions for your business.

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MarTech Audit — Free marketing technology stack comparison tool. Built in Phoenix, AZ. Data verified March 2026.

Sponsored by Helios AI Services — Custom AI tools for small businesses.

Tools/Close vs Salesforce Starter

Close vs Salesforce Starter

Side-by-side comparison to help you choose the right crm tool for your stack.

Quick Verdict

Rating

Close

Reviews

Salesforce Starter

Price

Tie
Closepaid
Salesforce Starterpaid
Rating
4.7 / 5
4.5 / 5
Reviews
2,165
40,500
Best For
Inside sales teams doing high-volume outbound calls and emails who want calling, SMS, and email built directly into their CRM
Ambitious startups that plan to scale significantly and want to start on the platform they will grow into
Pricing
From $29/mo
From $25/mo
Free Plan
No
No
Setup Time
hours
days
Learning Curve
minimal
steep
Zapier
Yes
Yes
Integrations
4 tools
28 tools

Close

4.7 / 52,165 reviews

G2 Satisfaction Scores

Ease of Use
9.0
Ease of Setup
9.0
Quality of Support
9.2
Meets Requirements
8.8
Ease of Admin
9.0
Likely to Recommend
9.0

Rating Distribution

5 star
70%
4 star
25%
3 star
3%
2 star
1%
1 star
1%

+ Built-in calling, SMS, and email — no need for separate sales engagement tools

+ Fastest CRM for inside sales teams — minimal clicks to log activities

- No free tier — starts at $19/user/mo annual

“Close eliminated 3 tools from our stack. We used to have Salesforce for CRM, Aircall for calling, and Outreach for sequences. Close does all three. Our reps make 50% more calls per day because they never leave the CRM.”

Salesforce Starter

4.5 / 540,500 reviews

G2 Satisfaction Scores

Ease of Use
8.5
Ease of Setup
8.0
Quality of Support
8.3
Meets Requirements
8.6
Ease of Admin
8.2

Rating Distribution

5 star
60%
4 star
25%
3 star
9%
2 star
4%
1 star
3%

+ Industry-leading CRM platform with unmatched scalability

+ Starter Suite bundles sales, service, and marketing in one simplified package

- Even Starter tier is pricier than most SMB alternatives

“We chose Salesforce Starter knowing we would grow into it. The platform is overkill for five people but it means we will never have to migrate.”
Visit CloseVisit Salesforce StarterAudit Your Full Stack