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MarTech Audit

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MarTech Audit — Free marketing technology stack comparison tool. Built in Phoenix, AZ. Data verified March 2026.

Sponsored by Helios AI Services — Custom AI tools for small businesses.

Tools/Close vs HubSpot CRM

Close vs HubSpot CRM

Side-by-side comparison to help you choose the right crm tool for your stack.

Quick Verdict

Rating

Close

Reviews

HubSpot CRM

Price

HubSpot CRM
Closepaid
HubSpot CRMfreemium
Rating
4.7 / 5
4.5 / 5
Reviews
2,165
17,700
Best For
Inside sales teams doing high-volume outbound calls and emails who want calling, SMS, and email built directly into their CRM
Small businesses wanting an all-in-one CRM they can start for free and scale into
Pricing
From $29/mo
From $20/mo
Free Plan
No
Yes
Setup Time
hours
hours
Learning Curve
minimal
minimal
Zapier
Yes
Yes
Integrations
4 tools
34 tools

Close

4.7 / 52,165 reviews

G2 Satisfaction Scores

Ease of Use
9.0
Ease of Setup
9.0
Quality of Support
9.2
Meets Requirements
8.8
Ease of Admin
9.0
Likely to Recommend
9.0

Rating Distribution

5 star
70%
4 star
25%
3 star
3%
2 star
1%
1 star
1%

+ Built-in calling, SMS, and email — no need for separate sales engagement tools

+ Fastest CRM for inside sales teams — minimal clicks to log activities

- No free tier — starts at $19/user/mo annual

“Close eliminated 3 tools from our stack. We used to have Salesforce for CRM, Aircall for calling, and Outreach for sequences. Close does all three. Our reps make 50% more calls per day because they never leave the CRM.”

HubSpot CRM

4.5 / 517,700 reviews

G2 Satisfaction Scores

Ease of Use
8.7
Ease of Setup
8.4
Quality of Support
8.6
Meets Requirements
8.6
Ease of Admin
8.6
Likely to Recommend
8.5

Rating Distribution

5 star
65%
4 star
21%
3 star
9%
2 star
3%
1 star
1%

+ Generous free tier with contact management, deal tracking, and email integration

+ Extremely intuitive interface with minimal learning curve

- Costs escalate sharply once you move beyond the free/Starter tiers

“We started on the free plan and it genuinely handled everything we needed for the first year. By the time we upgraded, our pipeline was already organized.”
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