Brevo (formerly Sendinblue) vs Mailchimp

Side-by-side comparison to help you choose the right email marketing tool for your stack.

Quick Verdict

Rating

Brevo (formerly Sendinblue)

Reviews

Mailchimp

Price

Tie

Rating

4.5 / 5

4.4 / 5

Reviews

4,000

22,200

Best For

Small businesses with large contact lists but moderate send frequency who also need SMS and transactional email

Small businesses and solopreneurs who want an all-in-one marketing platform with a free starting point

Pricing

From $25/mo

From $13/mo

Free Plan

Yes

Setup Time

hours

Learning Curve

minimal

Zapier

Yes

Integrations

6 tools

9 tools

4.5 / 54,000 reviews

+ Unlimited contacts on all plans including free; pricing based on email volume

+ Multi-channel: email, SMS, WhatsApp, and live chat in one platform

- Free plan limits to 300 emails/day which constrains growth

“The unlimited contacts model is a game-changer. We have 15,000 subscribers but only send weekly, so Brevo costs way less than per-contact tools.”

4.4 / 522,200 reviews

+ Intuitive drag-and-drop email builder with polished templates

+ Generous free tier for very small lists; easy onboarding for beginners

- Pricing escalates steeply once you exceed the free tier or need automation

“Mailchimp got us sending professional emails in under an hour, but once our list grew past 2,000 contacts the costs really started adding up.”