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MarTech Audit

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MarTech Audit — Free marketing technology stack comparison tool. Built in Phoenix, AZ. Data verified March 2026.

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Tools/ActiveCampaign vs GetResponse

ActiveCampaign vs GetResponse

Side-by-side comparison to help you choose the right email marketing tool for your stack.

Quick Verdict

Rating

ActiveCampaign

Reviews

ActiveCampaign

Price

GetResponse
ActiveCampaignpaid
GetResponsefreemium
Rating
4.6 / 5
4.3 / 5
Reviews
16,897
1,450
Best For
Growing SMBs that need sophisticated automation workflows and a lightweight CRM
Small businesses that want email, landing pages, webinars, and automation in one platform
Pricing
From $15/mo
From $19/mo
Free Plan
No
Yes
Setup Time
days
hours
Learning Curve
moderate
moderate
Zapier
Yes
Yes
Integrations
21 tools
13 tools

ActiveCampaign

4.6 / 516,897 reviews

G2 Satisfaction Scores

Ease of Use
8.6
Ease of Setup
8.5
Quality of Support
8.8
Meets Requirements
8.8
Ease of Admin
8.5

Rating Distribution

5 star
69%
4 star
25%
3 star
3%
2 star
1%
1 star
1%

+ Best-in-class automation builder with deep conditional logic, branching, and goal tracking

+ Built-in CRM with deal pipelines makes it a true sales + marketing combo

- No free tier; trial is only 14 days

“ActiveCampaign's automations are on another level -- we built a full onboarding sequence with conditional paths that would have needed three tools before.”

GetResponse

4.3 / 51,450 reviews

G2 Satisfaction Scores

Ease of Use
8.5
Ease of Setup
8.4
Quality of Support
9.7
Meets Requirements
8.5
Ease of Admin
8.6

Rating Distribution

5 star
69%
4 star
24%
3 star
4%
2 star
0%
1 star
3%

+ Comprehensive all-in-one platform including webinars, landing pages, and conversion funnels

+ Solid marketing automation with visual workflow builder at mid-tier pricing

- Email template editor feels dated compared to newer competitors

“GetResponse replaced three separate tools for us -- email, webinars, and landing pages -- which saved us money, though the email designer could use a refresh.”
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