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MarTech Audit

Free marketing tech stack audit tool. Compare marketing tools, score your stack, and find the best martech solutions for your business.

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MarTech Audit — Free marketing technology stack comparison tool. Data verified March 2026.
Tools/ActiveCampaign (Automation) vs Keap (formerly Infusionsoft)

ActiveCampaign (Automation) vs Keap (formerly Infusionsoft)

Side-by-side comparison to help you choose the right marketing automation tool for your stack.

Quick Verdict

Rating

ActiveCampaign (Automation)

Reviews

ActiveCampaign (Automation)

Price

Tie
ActiveCampaign (Automation)paid
Keap (formerly Infusionsoft)paid
Rating
4.5 / 5
4.2 / 5
Reviews
16,400
2,700
Best For
Growing SMBs that need sophisticated multi-channel automation with CRM integration
Established small service businesses that want CRM, automation, and invoicing in one platform
Pricing
From $15/mo
From $249/mo
Free Plan
No
No
Setup Time
days
days
Learning Curve
moderate
steep
Zapier
Yes
Yes
Integrations
8 tools
6 tools

ActiveCampaign (Automation)

4.5 / 516,400 reviews

+ Industry-leading visual automation builder with conditional logic and branching

+ AI-powered automation builder generates workflows from simple prompts

- No free tier; trial is only 14 days

“ActiveCampaign is the automation engine that runs our entire customer journey — from first touch to post-purchase follow-up. Nothing else is as flexible.”

Keap (formerly Infusionsoft)

4.2 / 52,700 reviews

+ All-in-one: CRM, email, automation, invoicing, and appointment scheduling

+ Powerful automation for small service businesses with complex workflows

- Very expensive starting at $249/mo; highest entry price in this category

“Keap does everything but it's not cheap and it's not pretty. If you're a service business doing $500K+ revenue, the all-in-one value proposition works. Below that, look elsewhere.”
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