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MarTech Audit

Free marketing tech stack audit tool. Compare marketing tools, score your stack, and find the best martech solutions for your business.

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MarTech Audit — Free marketing technology stack comparison tool. Built in Phoenix, AZ. Data verified March 2026.

Sponsored by Helios AI Services — Custom AI tools for small businesses.

Tools/Insightly vs Salesforce Starter

Insightly vs Salesforce Starter

Side-by-side comparison to help you choose the right crm tool for your stack.

Quick Verdict

Rating

Salesforce Starter

Reviews

Salesforce Starter

Price

Insightly
Insightlyfreemium
Salesforce Starterpaid
Rating
4.1 / 5
4.5 / 5
Reviews
1,589
40,500
Best For
Professional services firms and agencies that need CRM with built-in project management to track work after the deal closes
Ambitious startups that plan to scale significantly and want to start on the platform they will grow into
Pricing
From $29/mo
From $25/mo
Free Plan
Yes
No
Setup Time
hours
days
Learning Curve
moderate
steep
Zapier
Yes
Yes
Integrations
5 tools
28 tools

Insightly

4.1 / 51,589 reviews

G2 Satisfaction Scores

Ease of Use
8.0
Ease of Setup
8.2
Quality of Support
7.6
Meets Requirements
7.8
Ease of Admin
8.0
Likely to Recommend
7.6

Rating Distribution

5 star
46%
4 star
38%
3 star
10%
2 star
4%
1 star
3%

+ Built-in project management — convert won deals into projects without switching tools

+ Relationship linking maps connections between contacts, organizations, and projects

- Free plan limited to 2 users and 2,500 records

“Insightly is the only CRM where we can close a deal and immediately convert it into a project with tasks and milestones — all in the same system. Our consultants don't need a separate project management tool.”

Salesforce Starter

4.5 / 540,500 reviews

G2 Satisfaction Scores

Ease of Use
8.5
Ease of Setup
8.0
Quality of Support
8.3
Meets Requirements
8.6
Ease of Admin
8.2

Rating Distribution

5 star
60%
4 star
25%
3 star
9%
2 star
4%
1 star
3%

+ Industry-leading CRM platform with unmatched scalability

+ Starter Suite bundles sales, service, and marketing in one simplified package

- Even Starter tier is pricier than most SMB alternatives

“We chose Salesforce Starter knowing we would grow into it. The platform is overkill for five people but it means we will never have to migrate.”
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