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MarTech Audit

Free marketing tech stack audit tool. Compare marketing tools, score your stack, and find the best martech solutions for your business.

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MarTech Audit — Free marketing technology stack comparison tool. Built in Phoenix, AZ. Data verified March 2026.

Sponsored by Helios AI Services — Custom AI tools for small businesses.

Tools/Insightly vs Pipedrive

Insightly vs Pipedrive

Side-by-side comparison to help you choose the right crm tool for your stack.

Quick Verdict

Rating

Pipedrive

Reviews

Pipedrive

Price

Insightly
Insightlyfreemium
Pipedrivepaid
Rating
4.1 / 5
4.4 / 5
Reviews
1,589
5,710
Best For
Professional services firms and agencies that need CRM with built-in project management to track work after the deal closes
Sales-focused small teams that want a clean, pipeline-centric CRM without clutter
Pricing
From $29/mo
From $24/mo
Free Plan
Yes
No
Setup Time
hours
hours
Learning Curve
moderate
minimal
Zapier
Yes
Yes
Integrations
5 tools
22 tools

Insightly

4.1 / 51,589 reviews

G2 Satisfaction Scores

Ease of Use
8.0
Ease of Setup
8.2
Quality of Support
7.6
Meets Requirements
7.8
Ease of Admin
8.0
Likely to Recommend
7.6

Rating Distribution

5 star
46%
4 star
38%
3 star
10%
2 star
4%
1 star
3%

+ Built-in project management — convert won deals into projects without switching tools

+ Relationship linking maps connections between contacts, organizations, and projects

- Free plan limited to 2 users and 2,500 records

“Insightly is the only CRM where we can close a deal and immediately convert it into a project with tasks and milestones — all in the same system. Our consultants don't need a separate project management tool.”

Pipedrive

4.4 / 55,710 reviews

G2 Satisfaction Scores

Ease of Use
8.9
Ease of Setup
8.7
Quality of Support
8.4
Meets Requirements
8.4
Ease of Admin
8.8

Rating Distribution

5 star
48%
4 star
33%
3 star
13%
2 star
4%
1 star
2%

+ Best-in-class visual sales pipeline that is drag-and-drop simple

+ Fast setup with very little training needed for sales teams

- No free plan; 14-day trial only

“Pipedrive does one thing extremely well: it keeps our deals moving. The visual pipeline is the best I have used in any CRM.”
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