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MarTech Audit

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MarTech Audit — Free marketing technology stack comparison tool. Built in Phoenix, AZ. Data verified March 2026.

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Tools/HubSpot CRM vs Insightly

HubSpot CRM vs Insightly

Side-by-side comparison to help you choose the right crm tool for your stack.

Quick Verdict

Rating

HubSpot CRM

Reviews

HubSpot CRM

Price

Tie
HubSpot CRMfreemium
Insightlyfreemium
Rating
4.5 / 5
4.1 / 5
Reviews
17,700
1,589
Best For
Small businesses wanting an all-in-one CRM they can start for free and scale into
Professional services firms and agencies that need CRM with built-in project management to track work after the deal closes
Pricing
From $20/mo
From $29/mo
Free Plan
Yes
Yes
Setup Time
hours
hours
Learning Curve
minimal
moderate
Zapier
Yes
Yes
Integrations
34 tools
5 tools

HubSpot CRM

4.5 / 517,700 reviews

G2 Satisfaction Scores

Ease of Use
8.7
Ease of Setup
8.4
Quality of Support
8.6
Meets Requirements
8.6
Ease of Admin
8.6
Likely to Recommend
8.5

Rating Distribution

5 star
65%
4 star
21%
3 star
9%
2 star
3%
1 star
1%

+ Generous free tier with contact management, deal tracking, and email integration

+ Extremely intuitive interface with minimal learning curve

- Costs escalate sharply once you move beyond the free/Starter tiers

“We started on the free plan and it genuinely handled everything we needed for the first year. By the time we upgraded, our pipeline was already organized.”

Insightly

4.1 / 51,589 reviews

G2 Satisfaction Scores

Ease of Use
8.0
Ease of Setup
8.2
Quality of Support
7.6
Meets Requirements
7.8
Ease of Admin
8.0
Likely to Recommend
7.6

Rating Distribution

5 star
46%
4 star
38%
3 star
10%
2 star
4%
1 star
3%

+ Built-in project management — convert won deals into projects without switching tools

+ Relationship linking maps connections between contacts, organizations, and projects

- Free plan limited to 2 users and 2,500 records

“Insightly is the only CRM where we can close a deal and immediately convert it into a project with tasks and milestones — all in the same system. Our consultants don't need a separate project management tool.”
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