Side-by-side comparison to help you choose the right analytics tool for your stack.
Rating
Plausible AnalyticsReviews
Google AnalyticsPrice
Google Analytics+ Completely free with enterprise-grade feature depth
+ Deep integration with Google ecosystem (Ads, Search Console, BigQuery)
- GA4 migration was painful; UI is less intuitive than Universal Analytics was
“GA4 had a rough launch but it's matured a lot. The event-based model is actually more flexible once you understand it. And you can't beat free.”
+ Fully GDPR compliant; no cookies, no consent banners needed
+ Incredibly lightweight script (~1KB) that won't slow your site
- Feature-thin compared to GA4 or Mixpanel; no funnels, cohorts, or event-level analysis
“Plausible gives me the 5 metrics I actually check every day, without the 500 reports I never look at in GA4. Plus no cookie banner needed.”