Side-by-side comparison to help you choose the right analytics tool for your stack.
Rating
Google AnalyticsReviews
Google AnalyticsPrice
Tie+ Completely free with enterprise-grade feature depth
+ Deep integration with Google ecosystem (Ads, Search Console, BigQuery)
- GA4 migration was painful; UI is less intuitive than Universal Analytics was
“GA4 had a rough launch but it's matured a lot. The event-based model is actually more flexible once you understand it. And you can't beat free.”
+ Heatmaps and session recordings make user behavior instantly visual and understandable
+ Dead simple to install and start getting insights
- Session recording limits on free and lower tiers can be restrictive
“Hotjar showed us that users were completely ignoring our CTA button. One heatmap told us more than a month of A/B testing data.”