Side-by-side comparison to help you choose the right e-commerce tool for your stack.
Rating
Ecwid by LightspeedReviews
Ecwid by LightspeedPrice
Big Cartel+ Completely free plan for up to 5 products — no transaction fees or commissions
+ Beautifully simple interface designed specifically for creatives and artists
- Very limited feature set — no abandoned cart recovery, subscriptions, or digital products
“Big Cartel is perfect for what I need — I sell handmade jewelry, have about 30 products, and the store just works. I'm not paying Etsy commissions or learning Shopify's complexity. It's exactly right-sized.”
+ Can embed a full store into any existing website without rebuilding it
+ Generous feature set even at lower price tiers — no revenue caps
- Product limit on Starter plan (10 products) feels restrictive
“We added Ecwid to our WordPress site in an afternoon. We didn't have to rebuild anything — just dropped in the widget and started selling. Inventory syncs across our website, Facebook Shop, and Instagram automatically.”