Side-by-side comparison to help you choose the right analytics tool for your stack.
Rating
Google AnalyticsReviews
Google AnalyticsPrice
Tie+ Completely free with enterprise-grade feature depth
+ Deep integration with Google ecosystem (Ads, Search Console, BigQuery)
- GA4 migration was painful; UI is less intuitive than Universal Analytics was
“GA4 had a rough launch but it's matured a lot. The event-based model is actually more flexible once you understand it. And you can't beat free.”
+ All-in-one: analytics, session replay, feature flags, A/B testing, and surveys
+ Generous free tier and open-source self-hosting option
- UI can feel overwhelming with so many product areas
“PostHog replaced Mixpanel, LaunchDarkly, and Hotjar for us. One tool, one bill, and we can self-host if we ever need to.”