Side-by-side comparison to help you choose the right analytics tool for your stack.
Rating
TieReviews
Google AnalyticsPrice
Tie+ Completely free with enterprise-grade feature depth
+ Deep integration with Google ecosystem (Ads, Search Console, BigQuery)
- GA4 migration was painful; UI is less intuitive than Universal Analytics was
“GA4 had a rough launch but it's matured a lot. The event-based model is actually more flexible once you understand it. And you can't beat free.”
+ Best-in-class event-based analytics with powerful funnel and retention analysis
+ Very generous free tier (20M events) is enough for most startups
- Requires deliberate event tracking setup; garbage in, garbage out
“Mixpanel is where we go to understand WHY users convert or churn. GA4 tells us what happened, Mixpanel tells us the story behind it.”